Opening a glitter products store is indeed a challenging task because you will be selling products unique to a specific niche and genre. Glitter has been drawing people to it since the dawn of civilisation and the earliest form of glitter was shiny mica, naturally forming sheets of silicate forming mineral. In the 19th century, glitter was finely ground coloured glass and took on the colour of the glass. However, glitter as we know today came into being in the 1930’s when a New Jersey machinist accidentally ground a load of scrap metal and plastic.
Glitter is used in any number of products and it will not be possible for you to store all of them. Hence, before opening a glitter product store, a lot of careful planning is required. Turning a dream into a well established brick and mortar store is definitely not easy.
Here are a few tips that you will do well to follow to open your own glitter products store.
Get experience in this field – Glitter is a unique product and hence it is recommended that you acquire some experience. It is not necessary that you have to get employed in a similar type of store. You can talk to owners of glitter products stores in your locality and see the layout of the stores and classification and display of products. Try to get an idea of customers’ tastes and preferences and the main fast selling items. You should also research the Internet for the range of glitter products available. A sure shot option is to browse the various online stores for glitter products on sale,. They usually stock the best of and the widest range of a product category.
Have an exclusive set-up – Glitter products are quite common today so if you have to beat the competition you will have to come up with something different. One of the ways of doing so is to go for a specific range of products and be a specialist in it. You can choose to go for the cosmetics line or the decorative line. Once you have made a decision, you can have a website created and SEO optimised on these lines so that people searching online for your range of products will find them on the top of search engine results pages. This will definitely draw in business to your store.
Have a business plan – As in any business, this will be crucial for your long term business growth. A business plan is a road map that will determine the direction that you want your business to take. It is recommended that you hire the services of an experienced business consultant for this task. This document will have your future financials, revenue and expenditure, working capital requirements as well as proposed marketing strategies. Once you get these variables written down, it will be easy for you to follow them and make midway course corrections if needed.
Location of the store – This is very crucial, get it wrong and you can mar your future business prospects. If you are selling the cosmetics range, a residential setting should be preferred. For decorative items or miscellaneous products such as glitter clothes, glitter socks, sparkling soles of shoes or even glitter toilet seats, go for a large store in an upscale locality or a commercial area. Get in touch with professionals in this field to guide you on the many legal intricacies. For example, for the state of Victoria, take advice from commercial property lawyers in Melbourne to prepare the contracts and ensure that you are getting a fair deal. Make sure that there is adequate frontage for signage as well as parking space.
Hire trained staff – Get on board experienced and trained staff well versed in selling glitter products. Make sure that they know how each product should be used so that customers can be advised appropriately. Good service is the foundation for quick business growth and development.
Keep these pointers in mine when you open your own glitter products store.